Data protection and legal matters

The protection of your personal data is of particular importance to us. We therefore process your data exclusively on the basis of the legal provisions (GDPR, TKG 2003). In this privacy policy, we inform you about the most important aspects of data processing within the scope of our website.

General Information
The use of our website is generally possible without providing personal data. Insofar as personal data (e.g., name, address, or email addresses) is collected on our pages, this is always done on a voluntary basis, wherever possible. This data will not be passed on to third parties without your explicit consent. We point out that data transmission over the Internet (e.g., communication via email) can have security gaps. Complete protection of the data from access by third parties is not possible.

Web Server Log
For the smooth operation and possible troubleshooting, websites generally have logs on the web server where IP addresses are stored. Like many other companies, we operate our website via the servers of a professional service provider. Although IP addresses do not in themselves constitute personal data, they could theoretically be linked to individuals using tracking tools. Additionally, the time, browser type, and the accessed page are stored. These logs are deleted after one month.

Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions.
We do not pass on this data without your consent. Please also refer to our privacy policy in this regard.

Cookies
Our website uses so-called cookies. These are small text files that are stored on your device with the help of the browser. They do no harm. We use cookies to make our offer user-friendly. Some cookies remain stored on your device until you delete them. They allow us to recognize your browser on your next visit.
If you do not wish this, you can set your browser to inform you about the setting of cookies and allow this only in individual cases. When disabling cookies, the functionality of our website may be limited.

Web Analysis
Our website uses functions of the web analysis service Google Analytics. Provider of Google Analytics is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Cookies are used to enable an analysis of website usage by your users. The information generated in this way is transmitted to the server of the respective provider and stored there.
You can prevent this by setting your browser so that no cookies are stored. Your IP address is recorded but immediately pseudonymized by deleting the last eight bits. This only allows a rough localization.
Data processing is carried out on the basis of the legal provisions of § 96 para. 3 TKG as well as Art 6 para. 1 lit a (consent) and/or f (legitimate interest) of the GDPR.
Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our web presence. Since the privacy of our users is important to us, user data is pseudonymized.

Google Maps – Privacy Policy for Use
This website uses the product Google Maps from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you agree to the collection, processing, and use of automatically collected data by Google Inc., its representatives, and third parties. The terms of use of Google Maps can be found under "Google Maps Terms of Use": https://policies.google.com/privacy.

Use of Google Fonts
We use Google Fonts on our website. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When our website is accessed, the visitor’s web browser establishes a direct connection to these servers. The visitor’s IP address is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework
More information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. Further information about data protection at Google: https://www.google.com/policies/privacy

Use of Typekit Fonts
We use Typekit Fonts on our website. This allows us to integrate certain fonts into our website. These fonts are provided by Adobe via servers in the USA. When our website is accessed, the visitor’s web browser establishes a direct connection to these servers. The visitor’s IP address is transmitted to Adobe and stored there. Adobe participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework More information about Adobe: Adobe Systems Incorporated, 45 Park Avenue, San Jose, California 95110, USA. Further information about privacy when using Typekit: https://www.adobe.com/de/privacy/policies/typekit.html

SSL Encryption
For security reasons and to protect the transmission of confidential content, such as inquiries you send to us as the site operator, this site uses SSL encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock icon in your browser line.
When SSL encryption is activated, the data you transmit to us cannot be read by third parties.

Your Rights
You have the right to information, correction, deletion, restriction, data portability, revocation, and objection. If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated, you can complain to the supervisory authority. In Italy, this is the data protection authority "Garante della Privacy".

ADDITIVE+ LANDINGPAGE – Online Marketing and Landing Pages
In addition to our website, we operate optimized sales landing pages in the area of Online Hotel Marketing. For processing your inquiry, booking, order, activation, registration, or other form submission on such a landing page, as well as for storing and retaining your data, we use common cloud services and CRM systems as well as software from ADDITIVE GmbH, 39011 Lana (BZ), Italy ("ADDITIVE"), our supporting Hotel Marketing Agency. The appropriate level of data protection results from the data processing agreements concluded with the respective companies.
Our landing pages use functions of the web analysis service Google Analytics of Google Inc. ("Google"). Google Analytics enables the analysis of website usage by its users. The information generated about your user behavior is transmitted to the provider's server and stored there.
Your IP address is recorded but immediately (e.g., by deleting the last 8 bits) anonymized. This only allows a rough localization.
You can prevent the transmission of data related to your use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh
ADDITIVE has access to the data collected via Google Analytics. This data is not used for any purpose other than analyzing the use of our websites as well as evaluating our marketing and sales measures.
Our websites and landing pages also use functions from ADDITIVE for cross-channel tracking of the use of our websites as well as marketing and sales measures such as landing pages, newsletters, and social media presences. Information about your visits and submitted forms on our websites is also transmitted to ADDITIVE to evaluate and optimize our marketing and sales measures.
Data processing is carried out on the basis of the legal provisions of Art 6 para. 1 lit f (legitimate interest) of the GDPR.
Our concern within the meaning of the GDPR (legitimate interest) is to improve our offer and our web presence by analyzing the use of our website as well as sales and marketing measures.
In addition, our landing pages and website use remarketing functions of Google Inc. ("Google") and Meta Platforms Inc. ("Meta"). This transmits to Meta and Google that you have visited this website. These functions serve to present visitors of the landing pages with interest-based advertisements in the advertising network of Google or in the social network Facebook and Instagram.
Data processing in connection with these remarketing functions is carried out on the basis of the legal provisions of Art 6 para. 1 lit a (consent) of the GDPR.
You will be informed about the use of cookies for these remarketing functions via a banner when visiting our landing pages. By continuing to use or by clicking the corresponding button, you agree to the use. You can revoke your consent at any time by calling up the page with the cookie information on the respective landing page and rejecting the cookie usage in the displayed banner.

ADDITIVE+ MARKETING AUTOMATION – Direct Marketing
To increase customer loyalty and sell services and additional services, we use hotel marketing automation software from ADDITIVE GmbH, 39011 Lana (BZ), Italy ("ADDITIVE") in the area of marketing and sales automation for hotels. Data that we collect and process in connection with your inquiry, booking, order, activation, registration, or other form submission on the website is analyzed and used to automatically offer you services and additional services via ADDITIVE+ MARKETING AUTOMATION. The appropriate level of data protection results from the concluded data processing agreement.
You can object to the use of your data for this purpose at any time via the unsubscribe link in the respective message.
Data processing is carried out on the basis of the legal provisions of Art 6 para. 1 lit f (legitimate interest) of the GDPR.
Our concern within the meaning of the GDPR (legitimate interest) is to avoid disadvantages compared to our competitors, improve our brand awareness, and maximize our economic success through the best possible sales use of the contacts obtained.

ADDITIVE+ VOUCHERS
You have the opportunity to purchase vouchers via our website through an online voucher system. For processing your purchase as well as storing and retaining your data, we use voucher software from ADDITIVE GmbH, 39011 Lana (BZ), Italy ("ADDITIVE") in the area of voucher marketing tourism. Your data is processed and stored within the EU or the EEA.
The data you provide is necessary for contract fulfillment or for carrying out pre-contractual measures. Without this data, we cannot conclude the contract with you. Data is not transmitted to third parties, except for the transmission of credit card data to the processing payment service providers for the purpose of debiting the purchase price as well as to our tax consultant to fulfill our tax obligations.
Data processing is carried out on the basis of the legal provisions of Art 6 para. 1 lit a (consent) and/or lit b (necessary for contract fulfillment) of the GDPR.

ADDITIVE+ NEWSLETTER
You have the option to subscribe to our newsletter via our website. For this, we need your email address and your declaration that you agree to receive the hotel newsletter via ADDITIVE GmbH, our provider in the area of hotel email marketing.
To provide you with targeted information, we also collect and process information voluntarily provided regarding areas of interest, name, birthday, and region/country of origin.
As soon as you have registered for the newsletter, we will send you a confirmation email with a link to confirm the registration.
You can cancel your newsletter subscription at any time via the unsubscribe link in the respective newsletter.
For processing your subscription as well as delivering the newsletter to your email address, we use software from ADDITIVE OHG, 39011 Lana (BZ), Italy ("ADDITIVE"). Through these services and systems, your data is at least partly processed and stored outside the EU or the EEA. The appropriate level of data protection results from the concluded data processing agreement.